Dozent gesucht für Auftrag - Freelance Author (m/f/d) - Data Driven Marketing

Freelance Author (m/f/d) - Data Driven Marketing

- Data Driven Marketing

▪ Einführung ins Data Driven Marketing
▪ Big Data
▪ Künstliche Intelligenz
▪ Customer Experience
▪ Konversion-Optimierung durch Individualisierung und Personalisierung
▪ Marketing Attribution
▪ Kompetenzen für Data Driven Marketing

1. Einführung ins Data Driven Marketing
1.1 Data Driven Marketing: Definition und Abgrenzung
1.2 Data Driven Marketing und die VUCA-Welt
1.3 Arten und Aufbereitung von Daten
1.4 Speicherkapazität, Digitalisierung und Vernetzung – historische Entwicklung von
Datenmengen und Datenübertragung
1.5 Wertschöpfung durch Customer Intelligence
2. Big Data
2.1 Big Data: Definition und Dimensionen
2.2 Big Data als Grundlage für Künstliche Intelligenz und algorithmische
Entscheidungsfindung
2.3 Eigene Datenquellen und Daten von Drittanbietern für Data Driven Marketing
2.4 Data Mining und Predictive Analytics
2.5 IT-Systeme und Analyse-Tools
3. Künstliche Intelligenz (KI)
3.1 Künstliche Intelligenz und Lernende Systeme: Definition und Gruppen
3.2 KI in der strategischen Marketingplanung und operativen Steuerung
3.3 KI zur Anpassung von Produkten und Services
3.4 KI im Performance Management
3.5 Machine Learning und Deep Learning
4. Customer Experience
4.1 Customer Journey
4.2 Sales Funnel
4.3 Customer Relationship Management
4.4 Multivariate Tests und A/B-Tests
4.5 Mustererkennung
5. Conversion-Optimierung durch Individualisierung und Personalisierung
5.1 Mass Customization und Smart Customization
5.2 Datengetriebenes E-Mail- und Messenger-Marketing
5.3 Targeting für datengetriebene Online-Kampagnen
5.4 On-Site-Personalisierung (Website, Online-Shop, Landingpage)
5.5 Programmatic Advertising
6. Marketing Attribution
6.1 Regelbasierte Attribution
6.2 Datengetriebene Attribution
7. Kompetenzen für Data Driven Marketing
7.1 Agilität und Analytik
7.2 Holokratie und Kundenorientierung
7.3 Storytelling
7.4 Unternehmerisches und ethisches Denken und Handeln

Be part of a growing business - start your career at IU!

Since its founding in 1998, the IU International University of Applied Sciences has developed into the largest private university for online and dual study programs in Europe. We offer more than 80 career-oriented bachelor and master programs in various disciplines. These English and German language programs are all accredited and state-recognized. As a pioneer in digital education, we continuously improve the learning experience of our students with the help of innovative technologies and consistently focus on their satisfaction. Through our employees' entrepreneurial mindset we continue to achieve our ambitious goals and high growth rate of more than 50 percent.

Course Title: Data Driven Marketing
Study Programme: Master Online Marketing, Distance Learning
Language: English

Course Content
- Introduction: Data Driven Marketing
- Big Data
- Conversion Optimising with Automation and Personalisation
- Customer Experience
- Attribution

What We Offer
- Remote and freelance contract
- Ability to develop your academic writing
- Guidelines and support from internal departments
- Opportunities to work on similar future projects

Your Responsibilities
- Creating a course book and reading list (130-180 pages) from an existing module description
- Creating various assessment types

Your Profile
- A completed academic degree and profile (Master or PhD) related to the subject area
- Industry experience and/or previous experience developing course materials is advantageous

For your application to be considered please submit the following documents (in English and in a single .pdf file):
- Tailored CV and Cover Letter (including your earliest start date)
- An independent writing sample (3-5 pages) related to one of the topics listed under 'Course Content'
- Academic Transcripts

We look forward to receiving your application.

Please note that we cannot accept applications via email.