Dozent gesucht für Auftrag - Lecturer International Brand Management (m/f/d)

KORREKTUR TERMINE
Schulung ist im Zeitraum Januar bis März 2023.

Lecturer International Brand Management (m/f/d)

- International Brand Management

1. Basics of Brand Management
1.1 Brand Significance and Brand Understanding
1.2 Market Conditions
1.3 Tasks and Goals of Brand Management
2. Brand Identity, Brand Positioning, and Brand Personality
2.1 Brand Identity as the Basis of Brand Management
2.2 Brand Positioning
2.3 Brand Image
2.4 Brand Personality
3. Brand Strategies
3.1 The Challenges for Brand Strategies
3.2 Brand Strategies for New Products
3.3 Trademark Licensing
4. International Branding
4.1 Importance of Branding for International Companies
4.2 Brand Concepts for International Brands
4.3 Factors for Successful International Brands
5. Brand Architectures and Types of Branding
5.1 Brand Hierarchies
5.2 Co-branding and Ingredient Branding
6. Brand Management and Communication
6.1 Classic Brand Communication
6.2 Brand Communication on the Internet
7. Brand Expansion
7.1 Basics of Brand Extension
7.2 Opportunities and Risks of Brand Extension
7.3 Ideal Typical Sequence of the Brand Extension Process
8. Brand Management According to the Stakeholder Concept
8.1 Basics of Brand Management According to the Stakeholder Principle
8.2 Stakeholder Groups: Consumer Stakeholder Groups
8.3 Stakeholder Groups: Shareholders and Financial Investors
8.4 Stakeholder Groups: Employees
8.5 Stakeholder Groups: Suppliers and the Public
9. Brand Control
9.1 Basics of Brand Controlling
9.2 Importance and Measurement of Brand Value
9.3 Practical Methods for Measuring Brand Value
10. Trademark Protection
10.1 Object of Trademark Protection
10.2 Origin of Trademark Protection
10.3 Trademark Infringements

To strengthen our team, for coming Semester 2023 we are looking for lecturers (m/f/d) on a fee basis for International Brand Management (Bachelor level) with a volume of 18 teaching units.

Your future tasks
- Independent execution of courses based on provided teaching and learning materials (e.g. lecture notes, slide sets).
- Imparting scientifical knowledge with a high degree of practical relevance.
- Deepening the theory relevant to the course by focusing on the use of interactive methods (e.g. provided case studies).
- Individual support of students in all questions concerning the course content.

You will convince us with
- Excellent English written and oral language skills
- Successfully completed university studies corresponding to the subject area (at least Bachelor's degree)
- Professional experience, including at least 3 years of relevant practical experience in the subject area to be taught outside of the university
- Pedagogical aptitude and didactic qualification, ideally proven by experience in academic teaching
- Intercultural awareness and competence, ideally acquired through international experience
- Enjoyment in dealing with young people

What we offer you
- Modern teaching in small courses
- Meaningful activity
- Dynamic and innovative environment
- Familiar and supportive working atmosphere

This course within the framework of our myStudies concept consist of a self-studying part for students and a classroom part of 18 teaching units (45 minutes each). These lectures are designed to be very interactive and complement (deepen) the theory that students are expected to get to know beforehand.

Lectures should be delivered in the period from January to March; ideally on a weekly basis and can take place from Monday to Friday, 9.00 am until 4.00 pm.

Would you like to pass on your practical knowledge to our students? Whilst teaching, you will pass on your practical experience to our students and engage in a lively exchange with them. What is particularly important to us is that freelancers are also part of our teams: they benefit from the exchange of ideas and mutual support and can fully contribute their expertise.

You find yourself in this profile and you are looking for a new challenge as a freelancer? We are looking forward to your application!

Please note that applications via e-mail cannot be considered.