Dozent gesucht für Auftrag - Lecturer Marketing Management Digital Business Models (m/f/d)

KORREKTUR TERMINE
Schulung ist im Zeitraum Januar bis März 2023.

Lecturer Marketing Management Digital Business Models (m/f/d)

To strengthen our team, for coming Semester 2023 we are looking for lecturers (m/f/d) on a fee basis for Digital Business Models (Master level) with a volume of 18 teaching units.

1. Innovation Management and Business Model Definitions
1.1 Basic Concepts of Innovation Management Regarding Digital Business Models
1.2 Business Models: Genesis - Definition - Relation to Innovation
1.3 Specifics of Digital Business Models and Comparison to Traditional Approaches
2. Digital Business Models: Definition and Elements
2.1 New Elements of Digital Business Models
2.2 Redefinition and Core Elements of Digital Business Models
2.3 Value Architecture and Value Mechanics
3. Basic Architectures, Standard Patterns and Network Integration
3.1 Basic Digital Business Model Architectures
3.2 Standard Patterns in Business Model Elements
3.3 Networks and Differentiation Strategies
4. Success Factors and Strategy
4.1 Relationships Between Business Model, Success Factors and Strategy
4.2 Relevant Success Factors of Digital Business Models
4.3 Strategy Levels and Strategy Examples in the Context of Digital Business Models and Their Elements
5. The Business Case and Special Features of Investment Planning
5.1 Elements of the Business Case and Connection to Previous Concepts
5.2 Revenue Mechanics, Revenue Planning and Performance Indicators
5.3 Special Features of Investment Planning

https://res.cloudinary.com/iubh/image/upload/v1662461288/15%20-%20Dokumente/Modulhandbuch/ma_marketing-management_fs-mamae-60_en.pdf

Your future tasks
- Independent execution of courses based on provided teaching and learning materials (e.g. lecture notes, slide sets).
- Imparting scientifical knowledge with a high degree of practical relevance.
- Deepening the theory relevant to the course by focusing on the use of interactive methods (e.g. provided case studies).
- Individual support of students in all questions concerning the course content.

You will convince us with
- Excellent English written and oral language skills
- Successfully completed university studies corresponding to the subject area (at least Master's degree)
- Professional experience, including at least 3 years of relevant practical experience in the subject area to be taught outside of the university
- Pedagogical aptitude and didactic qualification, ideally proven by experience in academic teaching
- Intercultural awareness and competence, ideally acquired through international experience
- Enjoyment in dealing with young people

What we offer you
- Modern teaching in small courses
- Meaningful activity
- Dynamic and innovative environment
- Familiar and supportive working atmosphere

This course within the framework of our myStudies concept consist of a self-studying part for students and a classroom part of 18 teaching units (45 minutes each). These lectures are designed to be very interactive and complement (deepen) the theory that students are expected to get to know beforehand.

Lectures should be delivered in the period from January to March; ideally on a weekly basis and can take place from Monday to Friday, 9.00 am until 4.00 pm.

Would you like to pass on your practical knowledge to our students? Whilst teaching, you will pass on your practical experience to our students and engage in a lively exchange with them. What is particularly important to us is that freelancers are also part of our teams: they benefit from the exchange of ideas and mutual support and can fully contribute their expertise.

You find yourself in this profile and you are looking for a new challenge as a freelancer? We are looking forward to your application!

Please note that applications via e-mail cannot be considered.